AM.IT by Amit Aggarwal, the ready to wear line takes its inspiration from various cultural and industrial design capacities of India. The brand aims at applying conventional Indian hand printing and dyeing techniques on hand woven organic textiles alongside recycled ingredients and other uncommon materials that morph the traditional idea of beauty with an outlandish progressive aesthetic. The established products by the artisans, the industrial by-products from the greater commerce and AM.IT’s parent label Amit Aggarwal’s imagery & execution; the coming together of these three very distinct nature and ages of practices translates into an anonymous domain of fashion that does not belong to any particular time. There goes in an extensive research for each collection from AM.IT. Each season, the products and industrial waste are taken and broken into the original raw material that was used to make them. This raw material is then given another identity. A central material is integrated with a traditional craft from India that is utilized in multiple ways throughout the range of garments.