Stefano Maccagnani, founder and President of Au197Sm, is the eclectic entrepreneur and leading-spirit of this brand launched in 2016 and now presenting its S/S 2018 first collection. With its debut the label introduces in the world of fashion an innovative new look: the fusion of gold with fabrics, for which they hold an international patent. Au197Sm proposes a contemporary, luxury &street style.
Au197Sm transcends the boundaries of fabric, material and style: its men and women collections melt 24 Karats Gold and other precious metals with fabrics, through a patent-protected process, that involves both complex engineering and totally hand-made processes. This unique concept comes together with a minimal and street-appealing style. The palette ranges from uniform colors to ton sur ton shades; it privileges technical textiles, occasionally alternated with traditional prints as camaïeu and jacquard; the cuts mark slightly structured volumes.
Under the guide of Paola Emilia Monachesi, entrusted as Creative Director, works a young and international team.