Vic Matié is creativity, design, quality and experience of a Made in ltaly heritage brand: reinterpreted in an international and contemporary language. Vic Matié is an expression of a contemporary style in which design and industrial know-how create a dialogue with nature. It is the avant-garde manifesting itself in the everyday and raising the ordinary to extraordinary. Vic Matié aims at being a renowned brand at an international level within the everyday luxury space with authentic made in Italy collections, expression of glamour and sophistication. The Vic Matié collection sits alongside contemporary and designers collections. With a good, better, best’s pricing structure it is often the entry point of a bridge collection. A collection that unites fashion with the everyday luxury with common place. The Vic Matié customer is an international woman, with a high level of culture, that raises the ordinary and the everyday to the exceptional and extraordinary. She is decisive about who she is, what she wants and where she is going to. A woman who does not necessarily need the mundane or special occasion to express her style and who wants strong contents but useable; who appreciates quality and beauty without being a victim of fashion trends.