Nitia, the most technological and innovative brand owned by Emme Evolution, company that was born at the end at the end of the 90s in the heart of Valle d’Itria, in Martina Franca, with a specific company philosophy: specialization in outwear, especially parka and woman down-jacket. The presented collection takes a more green form, because fashion today cannot only pay tribute to vanity, but it must be ethical, ecological, sustainable and respectful of the nature that surrounds us.
Nitia, with its innovative proposal of refined garments that enhance the female figure, can satisfy the needs of contemporary woman and they conquer a multigenerational target through the use of trendy colors and the combination of different materials on the same garment. The collection also transferred in the digital through the process of realization 3D, adapts to innovation and lands in the
metaverse through collaboration with public and private institutions.