-Selected brands, high-profile Buyers and a new exhibition project for the February 2022 edition
-Four days to discover the A/W 2022-2023 collections through a tailor-made project exclusively created for B2B
-The fashion show in Milan with buyers who abitually plays purchase orders at trade fairs
-Intense web marketing and social networking in order to use the most up-to-date communication tools
-Monthly newsletters about the show and the exhibitors’ collections which are sent out to a database of 41,000 buyer companies
In 2018 Mifur joined a project run by the Lombardy Region to disseminate information about this region among exhibitors and buyers of TheOneMilano and other Milanese fashion exhibitions.