-Selected brands, high-profile Buyers and a new exhibition project for the September 2023 edition
– A compact exhibition built around a guided route. Collections that challenge the status quo
-The fashion show in Milan with buyers who abitually plays purchase orders at trade fairs
-Intense web marketing and social networking in order to use the most up-to-date communication tools
-Monthly newsletters about the show and the exhibitors’ collections which are sent out to a database of 41,000 buyer companies
In 2018 Mifur joined a project run by the Lombardy Region to disseminate information about this region among exhibitors and buyers of TheOneMilano and other Milanese fashion exhibitions.