NOGOON is a small Italian artisan entity born in 2019 from the heart, mind and hands of Simona Lavelli.
It fuses research, experimentation and passion for tribal cultures together.
A timeless knitwear untied from classical fashion production and fast consumption logics.
It’s a comfortable and not conventional fashion, able to release emotions.
Its philosophy follows four essential principles:
Quality, sustainability, customization and inspiration.
NOGOON’s items of clothing are made with warm and resistant precious yarns such as alpaca and 100% made in Italy wool, in a colorful range of 30 shades.
The organic properties of the yarn give an embracing sensation of softness and the feeling of a cuddle on your skin.
Natural and breathable, these yarns allow a balanced exchange of heat with the outside, avoiding irritation and unpleasant smells.
The wearability of the clothes is particularly comfortable. Their design limits the number of stitches in favor of handmade seams that reconstruct the texture of the stitch, with an invisible effect.
