Parand (that means “silk” and reminds to purity) has been founded by Mrs ANAM QAZI, a Biotechnologist and a passionate Fashion designer.
Parand is mainly dealing in ready-to-wear clothing for women.
For every garment, Parand pays maximum attention to delicacy and intricate handwork, fabric selection, fitting and perfect quality.
For every outfit we go through a series of processes, starting from Fabric Selection, dying process (done by Human Skin Friendly Textile dyes), Sketching, Handwork selection, cutting, to quality stitching.
PARAND’s team includes 5 craftsmen experts in making “Dabqa Work” handwork, while the traditional Hand Embroidery work is done by 10 women who work on regular basis and helps maintaining the brand’s philosophy as well as improving their lifestyles.
Parand has been participating in various International exhibitions in India and U.S.A and it is currently reaching out its valued customers both locally, in Lahore and Islamabad, and internationally in U.S.A, United Kingdom, India.