FXC, founded in July of 2017, is a fashion company led by CEO Lee Seong Hyun who was the head of strategy planning at E&B. When working at E&B, Mr Lee has introduced and successfully launched all the brands that E&B has in Korea. He believes that marketing is the most important part, so he invested a lot of efforts into marketing for all the brands for successful launching. Now with the new company, he is not only managing the marketing and strategies for E&B brands, but also developing new brands for FXC. For 2017 FW, FXC has launched RESPIRO, an italian denim brand, and has shown a huge success with record braking sales in the winter denim category.