The Second Base positioning is high thanks to an initial strategy of choosing the Fashion market, specifically Stores and Concept Stores with brands of primary importance, thanks to the positioning in Milan in one of the most important and recognized Fashion Show Room This positioning has us guaranteed a higher selling price than the competition, and relative margins, as our accessory is the “first price” in this type of point of sale.
Our company was born to be able to design, sample and produce productions and micro-production of even just 1 piece in less than 3 weeks, guaranteeing a time to market and an exploitation of trends unmatched on our market, in our sector.
In the fashion market, the accessory or technological complement is still little used 10%, against a large-scale retail market and points of sale of accessories already almost saturated.
Our ability and resonance generated by the new social media and Bloggers, has already allowed us to work for several important brands and stores for the creation of personalized lines.