Traffic People is distributed exclusively for Italy by IFB. They are the iconic heroines of the 1950s films that inspired Mark and Louise Reynolds, when in 1999 they founded Traffic People in the heart of London. Afterwards, expansion turned into a true escalation: now it is possible to buy Traffic People in various flagship stores in London and in numerous exclusive boutiques (over 900 around the world).
The brand plays on the contrast between the name and the concept: a typically urban name vs. a nostalgic-romantic philosophy.
The Traffic People philosophy is personified by a girl who dresses like a girl, who winks at cult divas from past eras and smiles at traffic, making it go haywire!