Associated with the textile industry for well over twenty years, Benison Textiles inaugurated its project Zara’s and Myrah’s in 2006.
Founded with the vision of honing the talent and skill of Pakistan’s artisans and craftsmen, our brand provides formal and semi-formal clothing with high quality hand embroidery, specially “Dabka” and “Tilla” work.
Given the market saturation with machine embroidery and the consequent loss of cultural art produced by artisans, craftsmen at our workshops combine rich traditional designs with the perfection and refinement of skilled effort.
Appreciated by customers both domestically and internationally, Zara’s & Myrah’s prides itself on the quality, diversity and affordability of its products.
CEO of Benison Textiles is Uzma Shahid, who initiated her career as a banker then she co-founded Benison Textiles and has since then been involved in the clothing industry.
She sought to initiate this project to provide women with beautiful clothing alternatives, which offer good value for money.