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    At Fiera Milano RHO from 18 to 21 February 2024

  • FEBRUARY 2024: matter-of-fact beauty.

    TheOneMilano tells product stories, premium daywear and utmost attention to detail.
    It intertwines the artistry of Italian heritage with international aesthetics and fine craftsmanship and values such as sustainability and innovation.

    OUTERWEAR in all its forms: innovative, fluid, versatile, often transcending genders and seasonless, blending industrial craftsmanship and a luxury feel, designed for those who desire elegance without sacrificing comfort and modernity.
    Discover the allure of ultra-supple leathers, richly saturated sheepskins and Furmark® certified furs. Explore coats with innovative silhouettes and superla vely lightweight down jackets to keep you warm.
    TheOneMilano: matter-of-fact fashion and timeless designs with a brand-new exhibition layout to enhance their potential even more.

     

Where we are

TheOneMilano takes place in

FIERA MILANO RHO

From 18 to 21 February 2024

About us

Physical and digital, TheOneMilano and Alwaysonshow.com combine both the expertise and experience of MIPAP, the prêt-à-porter fair organized by Fiera Milano, and MIFUR, the International Fur and Leather Exhibition organized by Mifur Srl .

Founded in 1980, MIPAP Milan’s prêt-à-porter, was the first of the fashion shows in Milan.
The women’s prêt-à-porter exhibition has always been made up of renowned Labels as well as up-and-coming ones, with a strong made in Italy essence: all these characteristics played a key role in making the event known to specialized companies.

MIFUR, the leader in the world of leather and fur fashion.
Since 1996 – the year it was founded – it has been a reference point for specialized shops and, at the same time, a trend setter for concept stores, boutiques and department stores all over the world: the B2B event for Italian and international collections who speak the language of fashion.

Buyer

In the March 2022 edition, 29,468 professional buyers visited TheOneMilano, Micam, Mipel and Fashion & Jewels. 43% of these were foreign buyers (they could access the individual exhibitions from all active reception desks). TheOneMilano is supported by MAECI and the ITA/ICE Agency, bringing in delegations of high-profile buyers not only from Europe but also from Japan, USA, Korea, Lebanon, Azerbaijan, Canada, Kazakhstan and, hopefully, soon again Russia and Ukraine.

Mifur Srl a Socio Unico | Sede Operativa e Legale: via A. Riva Villasanta, 3 - 20145 Milano | mifur@pec.it
Codice Fiscale: 97179610155 | P.iva: 12143280159 | REA: MI – 1660482
Capitale sociale € 16.500
  • MAECI
  • Italian Trade Agency
  • Fiera Milano
  • ISF