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  • To Exhibit


    The bridge between creativity and business : 11.000 buyers in the exhibition of February 2019 (36% italians, 64% from abroad)

  • Why exhibit

    • Selected brands, high-profile Buyers and a new exhibition project for the March 2021 edition
    • Four days to discover the A/W 2021-22 collections through a tailor-made project exclusively created for B2B
    • The fashion show in Milan with the greatest number of international Buyers: about 60% from Europe, Russia, Japan, China, Korea and USA
    • The fashion show in Milan with buyers who abitually plays purchase orders at trade fairs.
    • An international advertising campaign in the traditional press, via billboards and online
    • Intense web marketing and social networking in order to use the most up-to-date communication tools
    • Monthly newsletters about the show and the exhibitors’ collections which are sent out to a database of 41,000 buyer companies

Important notices

Other useful information

  • Visit Lombardy: touristic and fashion itineraries


  • In 2018 Mifur joined a project run by the Lombardy Region to disseminate information about this region among exhibitors and buyers of TheOneMilano and other Milanese fashion exhibitions.

Mifur Srl a Socio Unico | Sede Operativa e Legale: via A. Riva Villasanta, 3 - 20145 Milano | mifur@pec.it
Codice Fiscale: 97179610155 | P.iva: 12143280159 | REA: MI – 1660482
Capitale sociale € 16.500
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