DOMINO began designing clothes in 1999 with the aim of creating comfortable but elegant and contemporary fashion. Its approach has remained the same ever since, the goal being to produce clothes that can be appreciated by all women, combining practicality with elegance.
Initially, it adopted a ‘one size fits all’ approach, which does not mean an oversize cut but rather the freedom to wear DOMINO clothes in the freest way possible, in your own preferred way to create a personal style. Later, given the recent requests by many customers for more sizes, DOMINO partially altered its ethos, designing Small/Medium and Medium/Large sizes for some items.
DOMINO’s distinctive qualities are its attention to detail and colours, and its stylistic creativity. Sensitive to fashion, but careful of not being overawed by it, DOMINO has a unique and recognisable style that is timeless and always in fashion.