“Being effortless chic is a life attitude.”
That is the philosophy as the foundation for the brand FRAME, born in the heart of fashion capital – Milano. After years of working for well-known fashion brands, the founder of FRAME – Jing Wei – has decided to pursue her passion of building a true fashion brand for the young women who look for quality fashion products.
FRAME is dedicated to infuse the idea of easy yet high quality fashion in every product that it designs. It covers: ready-to-wear clothes, bags, shoes and accessories. Starting from FW17, FRAME provides a full collection of handmade outwear with 100% natural textile. All the products are exquisitely made by hand and selected with the highest standard. Because just as today consumers, FRAME does not believe in compromise but rather having the best within the reach.
FRAME brand detects fashion trends to make them accessible and wearable by all women in their daily life, work and fun. It listens carefully through fashion and let the brand interpret and own it, providing a very rewarding experience.