GENERAZIONE ITALIANA was born out of the desire to enhance the Italian design in all its aspects. For 4 years, the style department -managed by Sergio Borin- has been revisiting two brands: F32 Womenswear and 37100 Menswear. The realization of the collections –designed by Sergio Borin and the stylist Barbara Corradini- is monitored by a professional team. The design project is followed by the realization of the first sample, cost analysis, distribution and production. A network of national and international suppliers allows the style department to obtain high quality materials and products with a wide range of prices. This is the reason why GENERAZIONE ITALIANA provides a broad range of services to the world’s largest apparel companies.