MIPEL and THEONEMILANO – the two Milan B2B exhibitions dedicated to leather goods and to prêt-à-porter, outerwear and accessories respectively – will be in Japan from 23 to 25 October to present both the two fairs that take place in Milan and the collections that breathe life into them, thanks to the contribution of the Lombardy region.
In the area set for the “MIPEL and THEONEMILANO MADE IN” project at the PLUG IN exhibition, the 2 fairs and the 23 companies selected as Ambassadors for beautiful and well-made products -which are typical of the “Made in Italy” label- use a brand-new presentation formula: not only the products will be directly visible but also told through interactive presentations, storytelling scenarios which shine a light on SMEs, the real assets of the Italian fashion sector, worldwide emblem of creativity and ‘know-how’.