The Brand started in 2015, when Salvatore Martino, a well known Italian entrepreneur was looking for an idea to combine the two big passions of his professional life, the one for fashion and that for sport.
Mr. Martino was, at that time, also the president of an Italian football team, thus it was thanks to the players of his team that he found the idea he was looking for.
Nicola Serino, who at the time was working as managing director of an innovative automotive multinational company, immediately trusted the project and took part in it. From the efforts of the two business men born President. President is a Made in Italy clothing brand, working for men women and children, specialized in ready-to-wear fashion and fast fashion. President tells his story through elegant, but energetic colors and drawings, creating a cosmopolitan and urban style. President items are modern, but unique resulting in the perfect clothes for people who want to communicate their personality through their look.